TGR Haas F1 Team Appoints Brandand to Drive Global Licensing

TGR Haas F1 Team has entered a strategic partnership with Brandand, a global licensing and brand management agency based near the team's UK HQ in Banbury, Oxfordshire. Brandand will lead development of a global licensing and merchandise program, managing everything from partner negotiations to product design, development and production, with a focus on expanding into new categories such as lifestyle, technology and home goods beyond traditional trackside and teamwear items. Marketing and Commercial Director Mark Morrell said the move supports the team's growth ambitions, while Brandand CEO Carl Ball said the partnership aims to build sustainable growth and long-term value for the brand and its fans.